Demain Selection

Designed and optimized a Shopify e-commerce with a strong focus on UI/UX and CRM automation

Project Overview

Designed and optimized a Shopify e-commerce - Demain Selection

  • - Content management: Updating and creating pages via the Shopify interface, integrating visuals, and improvement of site consistency.
  • - Front-end customization : Adding JavaScript scripts to dynamically translate product titles and filters.
  • - UI/UX optimization : Improved navigation and user experience thanks to better filter organization, clearer product presentation, and a more intuitive interface.
  • - CRM & Automation : Creation of illustrated email templates to replace Shopify's default designs and implementation of automated emails (abandoned cart reminders, order confirmation, etc.) using Brevo and Klaviyo.

My last Internship allowed me to develop my creativity, become more independant and learn to take a proactive approach in my work. I was able to adapt to my supervisor's requests by proposing relevant solutions while meeting her expectations and the needs of the project.

My Impact

During my internship, I improved the customer journey and brand image by enhancing dynamic filters, the search bar, and visual consistency across the website. These improvements led to over 38,000 filter uses and 12,000 searches, reflecting increased user engagement.

In addition, I designed and implemented multiple marketing automations, including abandoned cart recovery workflows. These automations optimized the conversion funnel and generated measurable results in terms of recovered orders, conversion rate, and revenue, as illustrated by the performance metrics shown alongside.

Impact of my CRM automations

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